Wednesday, March 14, 2012

Why Ceritify With NFI

"No one ever comes in to the store and asks if we are certified."

Every time I hear that comment I wonder what more can we do? The most successful certified specialists market their certification to every customer that comes in the door. They create their own demand by showing their strengths. Maybe it is time to add some statistics to the list of reasons.  In the last 30 days, 1,726 people have used the search function on the NFI website to find a certified specialist in their area. Of those, 1,179 have never used the site before!  That means about 40 new customers every day are looking for the NFI Specialist that is closest to them.  It seems to me that is a significant number.  I know if I was in the retail business I wouldn't want to miss them.