Friday, September 9, 2011

2012 HPB EXPO Party Sponsorship Opportunities

HPBA is busy planning the 2012 Hearth, Patio & Barbecue Expo scheduled for Feb. 29-March 3, 2012 in Atlanta, GA.

Many of you may be wondering what is being planned for next year's industry party in Atlanta.  Given the smashing success of this year's disco party, HPBA has decided to make next year's event bigger and better with a Honky Tonkin Nashville party on Friday, March 1st from 8:00 - 11:30 pm in hall C1 at the Georgia World Congress Center.  Party plans include great entertainment by the LoCash Cowboys, celebrity look-a-likes, an interactive gaming area with pool tables and dart boards, and plenty of line dancers on hand to bring everyone up to speed on their two step.

When developing the sponsorship program, the committee felt it would be beneficial to build on the manufacturer/exhibitor sponsor opportunities by adding lower priced options and additional manufacturer opportunities.  This was deemed necessary after several exhibitors expressed interest in getting involved and felt the sponsorship opportunities this year were limited and/or out of their price range.  In doing so, the committee agreed that it was extremely important to focus on building the program for manufacturers and exhibitors, but to be careful to not dilute the overall event by having to acknowledge too many supporters.  
 
Attached is the overall sponsorship program that has been sent to our manufacturers for your information. It was decided that due to the unsuccessful affiliate bars, the challenges in having to focus the recognition to the major sponsors, and the need to increase other opportunities for manufacturers, to eliminate the affiliate sponsorships this year.  I know all of you are struggling as we are for revenue these days, so I hope this is good news for all of you.